We begin research into a can-based air freshener

Aiming to “create a completely new automotive air freshener”, we began researching a can-based air freshener when liquid air freshener in glass bottles was the norm.

The first automotive air freshener
in a can AIR SPENCER goes on sale

After about two years of research,
we introduced AIR SPENCER
to the market. It came in
four fragrances and cost 1,500 yen.
A popular fragrance was citrus,
a sweet aroma that was rare
at the time.

We modify our can to open
from both ends

Our first president’s revolutionary idea
was to open the can from both sides.
This allowed users to enjoy
good fragrances twice, and made
the air freshener last even longer.

“Squash” goes on sale

In contrast with the vivaciously
sweet aroma of citrus, this clean
refreshing fragrance appealed to
customers of all ages.
From there we expanded our
Squash Series until we arrived at
the six varieties on sale today.

We renew our packaging

We completely redesigned
our packaging.
The new designs allow customers
to get a feel for the fragrance
with a single glance.

AIR SPENCER BLACK
goes on sale

This product brought a new AIR SPENCER
series to market.
The series features many elegant perfume
fragrances, and is designed to appeal to
a wide range of personalities.

AIR SPENCER BLUE
goes on sale

This new series was developed to
follow up on AIR SPENCER BLACK.
It gained attention as the first automotive air
freshener to incorporate human pheromones.

AIR SPENCER IVY
goes on sale

After 30 years, we released
a new high-class design in both
blue and pink variations.
The serene atmosphere
they create caused them
to grow steadily in popularity.